A webpage does not contain a <h1> HTML tag in its structure, or the existing <h1> tag is present but does not have any content within it. The <h1> tag is typically used to denote the main heading of a webpage, and it carries significant importance for search engines in understanding the structure and hierarchy of the content.
Having a missing or empty <h1> tag can lead to several issues:
SEO Impact: Search engines rely on <h1> tags to understand the main topic or theme of a webpage. Without a clear main heading, search engines may have difficulty accurately indexing and ranking the page for relevant keywords.
Accessibility: Screen readers and other assistive technologies used by visually impaired users rely on heading tags to navigate and understand the structure of web content. A missing or empty <h1> tag can hinder accessibility and user experience for these users.
How to fix?
To fix the issue, follow these steps:
Identify Main Heading: Determine the main topic or theme of the webpage and decide what should be the primary heading. This main heading should accurately represent the content of the page.
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Insert or Update <h1> Tag: Insert an <h1> tag in the HTML code of the webpage and ensure that it contains meaningful content that accurately reflects the main topic or theme. For example:
<h1>Main Heading of the Page</h1> Use Descriptive Content: Make sure the content within the <h1> tag is descriptive and relevant to the overall content of the page. It should provide users and search engines with a clear understanding of what the page is about.