A series of HTTP redirects that occur when a user's browser is redirected from one URL to another URL, and then to yet another URL, and so on. Redirect chains can negatively impact website performance, user experience, and search engine optimization (SEO) efforts.
How to fix?
Identify redirect chains: Use web development tools or online SEO auditing tools like NeetoSEO Audit to identify URLs on your website that are part of redirect chains. These tools can provide insights into the sequence of redirects and help you pinpoint where the redirect chains occur.
Minimize redirect chains: Aim to minimize the number of redirects in the chain by configuring redirects more efficiently. Whenever possible, redirect URLs directly to their final destination without intermediate redirects. This reduces the number of HTTP requests and improves page load times.
Update or remove unnecessary redirects: Review the redirects in the chain and determine if any of them are unnecessary or obsolete. Remove redundant redirects or update them to point directly to the final destination URL. This streamlines the redirection process and eliminates unnecessary overhead.
Consolidate redirects: If multiple redirects are necessary, consider consolidating them into a single redirect to reduce the length of the redirect chain. Combine multiple redirects into a single redirect rule that directs traffic to the final destination URL in one step.
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Update internal links: Once you've fixed the redirect chains, update any internal links on your website to point directly to the final destination URLs instead of URLs that are part of redirect chains. This ensures that users and search engines encounter the most efficient and direct paths to your content.